By Tomas H. Lee

ISBN-10: 1616684453

ISBN-13: 9781616684457

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Structural analysis of discrete data with econometric applications. Cambridge, Massachusets: MIT Press. McIlven, H. & Semple, L. (2002). Seeing is believing: current consumer use and understanding of food labels. Nutrition and Food Science, 32(2/3), 80-84. McMaster, D. (1987). Own brands and the cookware market. European Journal of Marketing, 21(1), 83-94. , Méndez, J. L. & Rubio, N. (2002). La relación precio-calidad en los mercados de gran consumo. Análisis comparativo entre marcas de distribuidor y marcas de fabricante.

The role of the region of origin and EU certificates of origin in consumer evaluation of food products. European Review of Agricultural Economics, 28(4), 451-477. Van Heerde, H. & Bijmolt, T. (2005). Decomposing the promotional revenue bump for loyalty program members versus nonmembers. Journal of Marketing Research, XLII(November), 443-457. Van Ossel. G. & Versteylen, C. (2002). Branding and segmentation: turning store concepts and private labels into true brands. Executive Outlook, 2(4), 80-89.

A review of consumer judgement and choice, in M. ) Review of Marketing, 236-292. Chicago, IL: American Marketing Association. Jones, J. & Zufryden, F. (1981). Relating deal purchases and consumer characteristics to repeat purchase probability. Journal of the Market Research Society, 23(2), 84-99. Kalwani, M. & Yim, Ch. (1992). Consumer price and promotion expectations: an experimental study. Journal of Marketing Research, XXIX(February), 90-100. , Rinne, H. & Sugita, Y. (1990). A price expectations model of customer brand choice.

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