By James G. Brown

ISBN-10: 0821323458

ISBN-13: 9780821323458

Publication via Brown, James G.

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A. All rights reserved Manufactured in the United States of America First printing September 1994 The Economic Development Institute (EDI) was established by the World Bank in 1955 to train officials concerned with development planning, policymaking, investment analysis, and project implementation in member developing countries. At present the substance of the EDI's work emphasizes macroeconomic and sectoral economic policy analysis. Through a variety of courses, seminars, and workshops, most of which are given overseas in cooperation with local institutions, the EDI seeks to sharpen analytical skills used in policy analysis and to broaden understanding of the experience of individual countries with economic development.

Technological advances in the food industry and in allied sectors such as long-life, "shelf-stable" product packaging and microwave cooking have increased the food manufacturers' capacity to meet the varied and exacting requirements of the diverse consumer market. In effect, change generates more change, providing an increased range of market opportunities, but with increasing levels of competition and business risk for agribusiness firms. Page 20 Identifying Market Opportunities The increasing diversity of products in the marketplace is good news for the consumer and provides the food product seller with greater opportunities to establish a market niche for "custom-designed" products.

This segment may be reached through the fresh produce department of a supermarket chain. Moderate-income rural families represent another segment of the market. It may be best served with canned forms of fruit and vegetables distributed through national or regional wholesale companies. Agribusiness managers frequently refer to their markets by product type, such as the market for fruit juice, or fresh fruit, fruit flavoring, dried fruit, jams and preserves, canned or frozen fruit segments, and so on.

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Agroindustrial investment and operations by James G. Brown

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