By Saskia Faulk

ISBN-10: 0203874684

ISBN-13: 9780203874684

ISBN-10: 0415454638

ISBN-13: 9780415454636

The unfold of HIV/AIDS impacts companies in all sectors, all industries and all nations. for corporations and agencies in every single place, the query is not any longer even if to do so on HIV/AIDS yet which activities to take. Complete with a magnificent assortment of complex historical past and examine on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case reviews of managers all over the world confronted with tough HIV/AIDS-related administration judgements. AIDS and Business will fascinate the common reader looking an knowing of the HIV/AIDS pandemic and to the complicated reader seeking to boost a extra refined realizing of the impression of the ailment. The case stories during this quantity, set in 9 international locations, aspect the issues facing companies working in parts the place HIV/AIDS incidence is growing to be. the subjects discussed include figuring out the position of social and cultural elements within the unfold of HIV, the various businesses and associations battling the epidemic, designing an HIV communications crusade, HIV trying out, moral concerns, advertising ethics and CSR, condoms advertising, and designing an HIV place of work software. precious as a source on HIV/AIDS and company, a suite of case reports, or a coaching instrument, this publication features a specific variety of tools for learning to appreciate the epidemic, designed from a grounded and useful enterprise viewpoint.

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125 Coexisting American cultural values of diversity and extreme conservatism have bred a powerful right-wing social conservative lobby that works to impose abstinence from sex, strict monogamy, fidelity, and “partner reduction” at home and around the world. The policy has become an obstacle for those working worldwide to stem the tide of HIV/AIDS. In most religions there are official condemnations of men having sex with men. In an extreme example, Malaysia, a primarily Muslim country, a recent trial of an allegedly homosexual act by a politician ended up with a nine-year prison sentence for sodomy126 although the possibility exists that this was politically rather than morally motivated.

A government-funded program trains imams and journalists on HIV/AIDS in an effort to galvanize these two conduits of social dialogue to HIV/AIDS causes. An antistigma campaign runs during Ramadan, a time when a spirit of “solidarity” reigns (Royaume du Maroc, p. 65 The mass media has broadcast hundreds of public service announcements on television and radio in four dialects as well as an outdoor billboard campaign and a mobile unit that traveled the country. 66 One government program trained peer educators to provide prevention education among female laborers and sex workers.

92 AIDS, SEX, AND CULTURAL FACTORS Culture is not easily defi ned, and yet most would agree that culture structures our thoughts, our lives, and our societies. Culture describes the values, customs, and norms that are shared by a number of people over time. 93 Because of their culture, people are likely to exhibit similar attitudes, beliefs, and behaviors in the sexual sphere as in other spheres of social interaction. As the HIV/AIDS epidemic increased in importance as a subject of study, researchers began to advocate that, in order to understand the direction of the epidemic, an understanding of cultural meanings was vital.

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