By Daniel Zanetti

ISBN-10: 0749445572

ISBN-13: 9780749445577

ISBN-10: 1423769198

ISBN-13: 9781423769194

Daniel Zanetti, an said specialist with regards to successful and preserving clients, explores the ways that and repair prone can succeed in and win over new consumers in quite a lot of industries together with: inns; salons; garages; supermarkets; future health and relaxation facilities; insurance firms; style shops; airways; name facilities and lots of more.

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Do I sometimes do things that are ‘simply not done’? ● Do people I have regular contact with immediately recognize my name? 28 Amaze your customers! ● Do I often receive gifts? Even from my own customers? ● Am I really passionate about my work? ● Would I feel easy if all my customers were gathered together in one room? Don’t forget to listen We live in a society in which few people have the gift of being good listeners. So it is hardly surprising that many salespeople forget to switch their ears to receiving mode when they are talking to their customers.

Elegantly sliding the registration 34 Amaze your customers! form across the counter towards me, she asks me whether I found my way to the hotel all right. What a question! Make yourself at home, it says on the sign next to the lift. Personally, I never welcome guests to my home from behind a desk, nor do I expect them to fill out a registration form the minute they come through the door. As a host, I would never be so impersonal. ‘Please follow me,’ says Inge as we step out of the lift on the third floor.

Just think of it: your paying customer is at the same time helping you sell your products, free of charge. Wow! ● It gives your company an image boost. People will perceive you as innovative and better than your competitors. ● All these points will automatically result in increased consumer awareness of your company. There are three reasons why most people are not innovative: 1. They lack the courage to be different. 2. They lack the talent for striking up friendly relationships with their customers.

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Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers by Daniel Zanetti

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