By Robert Spector

ISBN-10: 0061669571

ISBN-13: 9780061669576

ISBN-10: 0066620414

ISBN-13: 9780066620411

ISBN-10: 0066620422

ISBN-13: 9780066620428

In Jeff Bezos equipped anything the realm had by no means visible. He created the main famous model identify on the net, grew to become for a time one of many richest males on this planet, and used to be topped ''the king of cyber-commerce.''

Yet for the entire media publicity, the interior tale of hasn't ever relatively been informed. during this revealing, unauthorized account, Robert Spector, journalist and best-selling writer, provides us this up to date, fast moving, behind-the-scenes tale of the company's construction and upward push, its tumultuous current, and its doubtful future.

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David Shaw defined a very unique culture,” recalled Brian Marsh, who joined the company in 1994. “It was a very open and creative environment; almost academic in flavor. David Shaw is very charismatic in much the same way that Jeff is. ’ ” In December 1990, Jeff was hired as a vice president at D. E. , and two years later, at the age of 28, became the firm’s youngest senior vice president. As one of four managers, he initiated, developed, and led a 24-person unit that was responsible for exploring new markets.

In a small way, catalogs anticipated online bookstores. One noteworthy effort was “The Reader’s Catalog,” cocreated in 1989 by Jason Epstein, the editorial director of the Random House adult trade division, and Geoffrey O’Brien, the poet, author, and editor. “The Reader’s Catalog” inventoried 40,000 titles from various publishers in dozens and dozens of categories—from Eastern religion to quantum physics, along with capsule reviews of the books. Although the catalog was intended to motivate readers to visit a bookstore, some booksellers felt it threatened their very existence.

With Merrill’s financial backing, Minor formed a small company with an ambitious name—Global Publishing Corporation—and began to create the infrastructure for the network. Pleased with the initial results, Merrill backed Minor on a more ambitious project that would enable news feeds to be personalized for subscribers based on their individual interests and needs. Bezos and Minor, then 26 and 25 respectively, signed a three-year contract with Merrill, and began working on the project. But just a few weeks later, Bezos and Minor were in Minor’s office when someone from Merrill Lynch called with word: Merrill had changed its mind about the project and was pulling the plug on the funding.

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